The Aon logo is a recognizable symbol of the company's commitment to providing innovative risk management and insurance solutions. However, creating engaging and effective branding materials can be a challenge, especially when working with a established logo. In this article, we will explore 7 Aon logo hacks to boost brand recognition and create a consistent visual identity.
Understanding the Aon Logo
The Aon logo is a combination of the company name and a stylized letter “A” made up of small triangles. The logo is often used in conjunction with the company’s tagline, “Empowered Results.” To effectively use the Aon logo, it’s essential to understand the design elements and the brand guidelines. The logo is typically used in a horizontal format, with the logotype (the company name) placed alongside the icon (the stylized letter “A”).
Color Palette
The Aon logo features a distinct color palette, which includes a range of blues, from a deep navy blue to a lighter sky blue. The primary color is Aon Blue, a custom color developed by the company. The color palette is an essential element of the brand identity and should be used consistently across all marketing materials. The correct usage of the color palette can help to create a strong visual identity and reinforce the brand message.
| Color | Hex Code |
|---|---|
| Aon Blue | #032B44 |
| Light Blue | #87CEEB |
| Navy Blue | #1A1D23 |
7 Aon Logo Hacks
To boost brand recognition and create a consistent visual identity, here are 7 Aon logo hacks:
- Use the logo in a consistent manner: Ensure that the logo is used in the same format and size across all marketing materials, including business cards, letterheads, and website.
- Experiment with different logo variations: Aon provides a range of logo variations, including a stacked version and a horizontal version. Experiment with different variations to find the one that works best for your marketing materials.
- Pay attention to logo placement: The logo should be placed in a prominent position on all marketing materials, such as the top left or center of the page.
- Use the logo in conjunction with other design elements: The Aon logo can be used in conjunction with other design elements, such as images or icons, to create a visually appealing and engaging design.
- Use the correct logo file format: Ensure that the logo is saved in the correct file format, such as a vector file (AI or EPS) or a raster file (JPEG or PNG), depending on the intended use.
- Keep the logo simple and uncluttered: Avoid cluttering the logo with too much text or other design elements, as this can make it difficult to read and recognize.
- Use the logo consistently across all channels: Ensure that the logo is used consistently across all marketing channels, including social media, website, and print materials.
Logo Usage Guidelines
To ensure that the Aon logo is used correctly and consistently, it’s essential to follow the logo usage guidelines. These guidelines provide detailed information on how to use the logo, including the correct file format, color palette, and logo placement.
What is the correct file format for the Aon logo?
+The correct file format for the Aon logo is a vector file (AI or EPS) or a raster file (JPEG or PNG), depending on the intended use. Vector files are ideal for print materials, while raster files are suitable for digital use.
How should I use the Aon logo in conjunction with other design elements?
+The Aon logo can be used in conjunction with other design elements, such as images or icons, to create a visually appealing and engaging design. However, ensure that the logo is not cluttered or overwhelmed by other design elements.
In conclusion, the Aon logo is a powerful symbol of the company’s brand identity, and using it effectively is crucial for creating a consistent visual identity. By following the 7 Aon logo hacks and logo usage guidelines, you can ensure that the logo is used correctly and consistently across all marketing materials, boosting brand recognition and reinforcing the company’s message.
