Aon, a leading global professional services firm, has been the principal sponsor of Manchester United Football Club since 2010. The partnership between Aon and Manchester United has been highly successful, with the insurance broker providing the club with a wide range of services, including risk management and insurance solutions. In this article, we will take a look at some of the highlights of the partnership between Aon and Manchester United.
History of the Partnership
The partnership between Aon and Manchester United was announced in 2010, with Aon becoming the club’s principal sponsor. The deal was worth a reported £20 million per year, making it one of the largest sponsorship deals in football at the time. As part of the deal, Aon’s logo appeared on the front of Manchester United’s shirts, and the company also became the club’s official insurance partner. The partnership has been highly successful, with Aon providing Manchester United with a wide range of services, including risk management and insurance solutions.
Key Highlights of the Partnership
There have been several key highlights of the partnership between Aon and Manchester United. One of the most notable highlights was the launch of the Aon Training Complex, a state-of-the-art training facility that was opened in 2012. The complex is used by Manchester United’s first team and academy players, and features a range of facilities, including pitches, gyms, and medical facilities. Another key highlight of the partnership was the introduction of the Aon Cup, a youth tournament that was launched in 2012. The tournament features teams from around the world, and provides a platform for young players to develop their skills and compete against other top teams.
| Year | Event | Description |
|---|---|---|
| 2010 | Partnership Announcement | Aon announced as principal sponsor of Manchester United |
| 2012 | Aon Training Complex Launch | State-of-the-art training facility opened |
| 2012 | Aon Cup Launch | Youth tournament launched, featuring teams from around the world |
Impact of the Partnership
The partnership between Aon and Manchester United has had a significant impact on both parties. For Manchester United, the partnership has provided the club with a significant source of revenue, which has helped to fund the club’s activities, including the development of new players and the improvement of the club’s facilities. For Aon, the partnership has helped to raise the company’s profile, with the company’s logo appearing on the front of Manchester United’s shirts. The partnership has also provided Aon with a range of marketing and branding opportunities, which have helped to promote the company’s services to a global audience.
Marketing and Branding Opportunities
The partnership between Aon and Manchester United has provided Aon with a range of marketing and branding opportunities. One of the most significant opportunities has been the chance to promote Aon’s services to a global audience, through the use of Manchester United’s brand and reputation. Aon has also used the partnership to promote its services to Manchester United’s fans, through a range of initiatives, including social media campaigns and sponsored events. Another key opportunity has been the chance to work with Manchester United’s players and staff, who have helped to promote Aon’s services through a range of endorsement deals and promotional activities.
- Promotion of Aon's services to a global audience
- Use of Manchester United's brand and reputation to promote Aon's services
- Social media campaigns and sponsored events to promote Aon's services to Manchester United's fans
- Endorsement deals and promotional activities with Manchester United's players and staff
What is the value of the partnership between Aon and Manchester United?
+The partnership between Aon and Manchester United is worth a reported £20 million per year.
What services does Aon provide to Manchester United?
+Aon provides Manchester United with a range of services, including risk management and insurance solutions.
What are the benefits of the partnership for Aon?
+The partnership provides Aon with a range of marketing and branding opportunities, which have helped to promote the company's services to a global audience.
In conclusion, the partnership between Aon and Manchester United has been highly successful, with both parties benefiting from the arrangement. The partnership has provided Manchester United with a significant source of revenue, while Aon has benefited from the promotion of its services to a global audience. The partnership has also helped to raise the profile of Aon, with the company’s logo appearing on the front of Manchester United’s shirts. As the partnership continues to evolve, it is likely that we will see even more innovative and successful initiatives from both Aon and Manchester United.
