The Aon branding guide is a comprehensive resource that outlines the rules and best practices for using the Aon logo, ensuring consistency and integrity across all media and platforms. The logo is a vital element of the Aon brand identity, and its proper usage is crucial for maintaining a strong and recognizable brand image. In this guide, we will explore the key aspects of the Aon logo usage, including the different logo variations, clear space requirements, and common mistakes to avoid.
Introduction to the Aon Logo
The Aon logo is a distinctive and modern design that reflects the company’s values and mission. The logo features a stylized letter “A” made up of two interconnected elements, symbolizing the connection and partnership that Aon strives to build with its clients and stakeholders. The logo is typically displayed in a bold and bright blue color, which represents professionalism, trust, and expertise. The Aon logo is a registered trademark and must be used in accordance with the company’s branding guidelines to ensure consistency and protect the brand’s intellectual property.
Logo Variations and Usage
Aon has developed a range of logo variations to accommodate different applications and contexts. The primary logo is the standard version, which features the stylized letter “A” and the company name in a clean and modern font. The logo is available in different file formats, including vector (EPS) and raster (JPEG and PNG) files, to ensure high-quality reproduction across various media. The Aon logo can be used in different colors, including black, white, and blue, depending on the background and design requirements. However, it is essential to use the logo consistently and in accordance with the branding guidelines to maintain a strong and recognizable brand image.
| Logo Variation | Description |
|---|---|
| Primary Logo | Standard logo featuring the stylized letter "A" and company name |
| Icon-Only Logo | Stylized letter "A" without the company name |
| Wordmark Logo | Company name in a clean and modern font without the stylized letter "A" |
When using the Aon logo, it is crucial to maintain a minimum clear space around the logo to ensure its visibility and impact. The clear space requirement is equal to one-quarter of the logo's height, and it must be free from any text, graphics, or other elements that could interfere with the logo's visibility. The Aon logo must not be distorted, modified, or used in a way that could compromise its integrity or damage the brand's reputation.
Common Mistakes to Avoid
When using the Aon logo, there are several common mistakes to avoid, including:
- Distorting or modifying the logo in any way, including stretching, compressing, or rotating it
- Using the logo in a way that could compromise its integrity or damage the brand's reputation
- Failing to maintain the minimum clear space requirement around the logo
- Using the logo in conjunction with other graphics or elements that could interfere with its visibility
- Using an outdated or incorrect version of the logo
By avoiding these common mistakes and using the Aon logo in accordance with the branding guidelines, you can help maintain a strong and recognizable brand image and protect the company's intellectual property.
Best Practices for Logo Usage
To ensure consistent and effective logo usage, follow these best practices:
- Use the primary logo as the standard version, unless a specific variation is required for a particular application or context
- Maintain the minimum clear space requirement around the logo to ensure its visibility and impact
- Use the logo in its approved colors, including blue, black, and white, depending on the background and design requirements
- Avoid using the logo in a way that could compromise its integrity or damage the brand's reputation
- Use the logo consistently across all media and platforms to maintain a strong and recognizable brand image
By following these best practices and using the Aon logo in accordance with the branding guidelines, you can help build a strong and recognizable brand image and protect the company's intellectual property.
What is the minimum clear space requirement around the Aon logo?
+The minimum clear space requirement around the Aon logo is equal to one-quarter of the logo's height. This ensures the logo's visibility and impact, and prevents it from being obscured by other elements.
Can I modify the Aon logo in any way?
+No, the Aon logo must not be distorted, modified, or used in a way that could compromise its integrity or damage the brand's reputation. The logo is a registered trademark and must be used in accordance with the company's branding guidelines.
What are the approved colors for the Aon logo?
+The Aon logo is approved for use in blue, black, and white, depending on the background and design requirements. The primary logo features the stylized letter "A" and company name in a bold and bright blue color, which represents professionalism, trust, and expertise.
In conclusion, the Aon branding guide provides a comprehensive framework for using the Aon logo, ensuring consistency and integrity across all media and platforms. By following the guidelines and best practices outlined in this guide, you can help maintain a strong and recognizable brand image and protect the company’s intellectual property.
